Libéma, one of the largest leisure concerns in the Netherlands welcomes 5.1 million guests per year. Libéma offers numerous activities for the entire family from adventurous amusement parks to tranquil holiday parks as well as events for the business community. In addition, Libéma organises various trade fairs and public events throughout the year such as Indoor Brabant, the ATP tennis tournament UNICEF Open and LEGO WORLD.
Libéma comprises three divisions: Amusement Parks, Holiday Parks and Fairs & Events. The Fairs & Events division also includes the operating company Libéma Profcycling, the organiser of the 2011 UCI Track Cycling World Championships.
Libéma Profcycling operates in all facets of cycling. One of the pillars of Libéma Profcycling is the Neutral Service Team, whose main sponsor is Shimano. This team provides material services at cycling competitions. Professional, experienced staff offer quick and efficient service wherever this is needed. The Neutral Service Team assists in some 200 races annually. The organisers of Omloop Het Nieuwsblad, the Flanders Tour, the Amstel Gold Race, the World Championships Road Racing (Lisbon, Zolder, Hamilton, Madrid, Salzburg, Stuttgart, Varese and Mendrisio) and the Olympic road races (Athens and Peking), among others, have been engaging these neutral services for many years and are voluble in their praise.
Moreover, Libéma Profcycling has also developed numerous other activities. In 2006 they were responsible for the organisation of the arrival of the Tour Stage in Valkenburg aan de Geul. On this unique cycling day in the Limburg hills, more than 100,000 visitors lined the last kilometres of the track! Several years ago, Libéma Profcycling entered into a cooperative venture with the Giro d’Italia, one of the other great cycling tours, which ultimately resulted in the decision to kick start the Giro in the Netherlands this year! Libéma Profcycling not only played a key role in the preparations but was also at the forefront of organising the Giro Stages in the Netherlands. Therefore, whether advisory or organisational expertise is required, Libéma Profcycling can make a major contribution to the success of large (cycling) events.
Since September 2008, Libéma also operates the new unique top sport location Omnisport Apeldoorn. Each year in Omnisport, Libéma Profcycling organises the six-day Apeldoorn cycling event (Wielerzesdaagse van Apeldoorn), the Dutch Track Cycling Championships and now also the 2011 UCI Track Cycling World Championships.